Our approach is to build fast, prove value and then scale

  1. Our focus is on your commercial objectives

    We start with your key customer pain points.

  2. We integrate the channels and delivery mechanisms

    To drive the customer experience across touchpoints.

  3. Then we get the data out

    To power up the whole solution. Real-time, continuous, 24/7.

  4. Delivering an always-on solution that drives meaningful improvements.

Here's how we do it

Fulcrum stories prove it:

“I was struggling to balance my near-term objectives with the transformation agenda I was leading.

Fulcrum designed a solution by starting with my targets and key pain points. They only used the tech we needed that would actually contribute to the outcome.

That meant I got this incredibly powerful decision engine that gave personalised experiences to my customers in real time. All in three months with a fraction of the heavy lifting on the tech side.”

  • Execute your strategy in a faster, better way
  • Up and running in 90 days
  • Leverages your existing customer data
  • Adaptable to customer interaction points

“By designing the solution from our commercial objectives, Fulcrum solves a problem that had been festering for years — in three months. And we didn't have any additional CapEx or significant technology spend.“

A website can't answer all your questions. Here are the people who can.

Connect with

Kelli Leaning

General Manager, New Zealand

Connect with

Hayley Anderson

General Manager, Australia

Start a conversation with Sample Person, CEO